A bright spot on social media is Mallory Demille, who exposes the deep underbelly of online wellness and MLM grift (e.g. Healy).
The clip below illustrates how to fabricate a fake diagnosis in order to sell a fake solution:
This is roughly what happens with quacks who market themselves as naturopathic, integrative, functional, and alternative:
- Take a real problem that impacts a small number of people, or simply make up a problem.
- Claim that you are an expert and it is causing many people’s problems.
- Make big money from fake testing and fake treatments.
- Feed your ego on grateful patients.
- Cry conspiracy if anyone questions you.
Dr. Harriet Hall: The One True Cause of All Disease
Dr. Jonathan Howard: The psychology of false diagnoses
Dr. David Gorski: Chronic Lyme disease: Fake diagnosis, not fake disease
LymeScience: More about so-called pseudoscientific co-infections
Braden MacBeth: Afflicted and the Tragedy of Fake Illnesses
Dr. Peter Lipson: Fake diseases, false compassion
Quackwatch: Be Wary of “Fad” Diagnoses
Britt Hermes: The anatomy of a detox scam